The Sialia 45 Sport is a next step in redefining what electric yachting means. In this Design Sprint project we've been leading the creative direction of the Helm Station. The project served as an initial spark to speed up the process and decision making on the helm station design.
Client Feedback:
"The strategic design sprint with Crtv Matters helped us to generate new insights and a fresh perspective quickly and efficiently for the helm station of the Sialia 45 Sport.
The collaborative approach maximized our own experience in yacht building with the creative skills of Crtv Matters."
Client Feedback:
"The structured approach gives room for exploration while maintaining focus, speed and clear decision making.
Although the final deliverable of a sketch helped our design department speed up significantly, it was the insights garnered along the way that allowed us to refine and model the design internally to bring it to the market successfully."
Ivo Hagemans - Sales & Marketing director at Sialia Yachts
Client Feedback:
"The structured approach gives room for exploration while maintaining focus, speed and clear decision making.
Although the final deliverable of a sketch helped our design department speed up significantly, it was the insights garnered along the way that allowed us to refine and model the design internally to bring it to the market successfully."
Ivo Hagemans - Sales & Marketing director at Sialia Yachts