Setting a clear design direction matching your brand and positioning your product in a unique spot in the market, requires a thorough understanding of the market, it's competitors, design trends on typology, proportions and surface treatment.
We all want to design icons, icons move us emotionally and set new design standards. Bringing icons into reality isn't easy. It requires a lot of internal convincing, collaboration and communication. That is what Design strategy is for.
From Research to Design Brief and safeguarding Design Intent.

Below a grasp of research variety that Crtv Matters can provide.
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