01. IDENTIFY
You want to build a rocket ship? Great!
What type of rocket ship fits best to your company and where does it need to fly to?
How would you position your rocket ship compared to others? How will it be used?
- USER RESEARCH
- BENCHMARKING
- STORYBOARDING
- USER JOURNEY MAPPING
- BRAND & PRODUCT POSITIONING
02. IMAGINE
What does the future look like? What are the dimensions of the rocket ship? What design features are included? What key features identify the brand?
- DESIGNING
- SKETCHING & ILLUSTRATION
- RENDERING & ANIMATION
- DESIGN BRIEF CREATION
03. INITIATE
How is the product going to be produced? Who will produce it? Who will develop it? What prototypes are needed to validate the functions?
- ALIGNMENT & PROJECT MANAGEMENT
- DEVELOPMENT ROADMAP
- PRODUCT DEVELOPMENT & MATERIALIZATION
- PROTOTYPING & VALIDATION